To name your own design collective "Rich Brilliant Willing" may seem a bit cavalier, but I think it's, well, brilliant. You see, the three gentlemen who make up this lovely little collective have the last names Richardson, Brill, and Williams. Get it? Pretty clever. Equally as clever are their dynamic pieces including furniture, lighting, even packaging. They've had partnerships with clients as varied as Urban Outfitters and Artecnica, and have been consistently featured in publications such as The World of Interiors, Dwell, and Ready Made. I think they're one of the most exciting young firms working in the States today. Scroll on, and let me know if you think so too.